Engines

Five shortlists. Different weights.

Google still rewards pages, maps, and reviews. Claude and Perplexity lean harder on something they can cite. Gemini sits between the Google graph and an answer. This chart is a planning model we use in audits — not a scrape of any engine.

Weight of each lever when it is present, out of 100. Higher means that engine leans on it more.

Planning model

Not a live crawl of the engines

If someone asks for a roofer in Prosper

The businessThe city

Google44
Pages, maps, reviews
Claude28
Citations and a clear entity
ChatGPT32
Brand mentions plus structured answers
Gemini40
Google’s graph, rewritten as an answer
Perplexity28
Sources it can link

Claude is the thin spot at 28. Turn on third-party mentions — Directories, press, partners — something an engine can cite.