Technical foundation
Indexation, canonicals, sitemap, robots, Core Web Vitals, HTTPS, and structured data.
SEO
Appear where buyers already search
Technical hygiene, intent-matched pages, and reporting tied to calls and forms — not leftover theme copy.
On-page and content
One primary intent per page and internal links that pass context.
Authority
Digital PR and relevant placements instead of directory spam.
Reporting
Judge SEO by leads and booked jobs, not vanity rankings.