Secure Sockets Layer (SSL) is an official security technology that establishes a secure link between a server and a client. It is a security protocol that ensures authentication and privacy in internet communications.
In other words, SSL is a backbone of online security and it shields sensitive information as it goes around on the internet. It is an important certificate to secure your website. Even if your site doesn’t handle delicate information like bank account details – SSL provides it with user privacy, data integrity, and critical security.
The main reason why most sites use an SSL certificate is to keep their information so that only the recipient can view it. If a site isn’t encrypted, any user in between your site and their computer can view their credit card details, usernames, and passwords.
To know whether a site is protected with SSL, look for a lock icon before the domain address like the picture below:
Now that we know what an SSL certificate is, let’s have a look at some of the benefits of getting an SSL certificate for your business:
SSL Protects Your Identity
As far as web security is concerned, identity verification is one of the most important aspects of a secure connection. The fact that the internet is becoming increasingly deceptive is common knowledge.
A guy traveling 400 miles to meet his girlfriend can find out that he was being pranked with 2 guys. There have been many such cases and people have lost hundreds or thousands of dollars on fake websites. The only reason they can get away with it is our meek understanding of how internet security works.
SSL Guards Your Data
The core job of an SSL certificate is to protect a client-server connection. No business would want to lose its customers by being duped by a bug on their site. And if you are planning to shift your business on an online platform, you most certainly need to be equipped with SSL.
In layman terms, SSL provides a lock between your client’s data and your server. Only the intended recipient (server or client) has the key to unlock it. It will help you fight off attackers like hackers and skimmers that try to steal sensitive information like credit card details.
SSL Encrypts Your Information
SSL encrypts your information and authenticates secure sites from insecure servers. This transparent protocol requires minimal interaction with an end-user to establish a secure connection. You can tell if a site has an SSL certificate on your browser through the padlock icon.
Clicking on the padlock icon on your browser will let you know if the site you are using is secure or not. In most cases, if you try to download a file from an uncertified site, your virus program will jump in to warn you. SSL is more like a digital certificate to protect anything from passwords to customer information on your site.
If your site involves selling products/services, there is a big probability of sensitive information being shared. Most companies get the SSL certificate for their sites to save their customer data from competitors.
SSL doesn’t just secure your information, it helps your business by ensuring user safety and care. Most shoppers/buyers are more likely to trust your business if your site has an SSL certificate. Besides, building rapport with fresh leads is a necessary option for healthy interaction with your clients.
Our team is experienced with certifying websites with the SSL lock. To come off as an authentic and trusted site, get in contact with our professional marketers to optimize your site for promoting user-friendly features.
Where I run my own construction business that i've grown to $4 million a year using digital marketing, I've got a special liking to help other businesses grow as well using the same SEO tactics and marketing strategies.
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