Adding social media handles to your business website can give your audience an outreach that stretches far beyond the search engine land. Having organic traffic on a search engine is great news! On the contrary, most buyers surf through their Facebook and Instagram pages to get a new product.
So if your brand has a social media presence that can pull in customers towards your site, you are in good luck! Besides, we have tones of vloggers and bloggers on social media handles that can do your advertisement for you.
Now, most of you may not feel the need of having a social media page in the presence of vloggers and bloggers, but tell you what, what do you have to lose by having your own page? Absolutely nothing!
So far, we have established that it does great for your conversion rates and can help you boost your sales, especially in the sales season. Once you have integrated your social media handles with your website, here is what you have to do:
Create Video Content
A Youtube account is a great way of indulging your clients with a visual experience. Imagine having all your products reviewed on Youtube. It will get people talking about it and that is exactly where you can contribute in with you social media marketers.
Additionally, you can chip in for how-to videos that explain everything from do’s and dont’s. A visual tutorial that guides your buyers with the products they have is a great way of creating a satisfying buying experience.
Promote Through Ads
Almost all social media networks offer features for sponsored ads. You can promote your products alongside the hottest trending topics and this will help you get a maximum CTR. Some of the common sponsored ad options that most businesses choose is either a:
Facebook Boosted Posts
Twitter Sponsored Tweets
Pinterest Promoted Pins
LinkedIn Website Clicks
The good thing about sponsored ads is that you market your product according to your company’s budget. By staying within your budgets, you can still reach a lot of potential clients!
Use Trending Hashtags
If you have ever looked at a trending hashtag and thought if you could jump in and provide solutions as a company, then this your chance! Nobody likes more than a social media hero that chips in to save the world.
Providing real-time solutions and being investing in real-time problems can get your brand the recognition it needs. Although joining in every other trend is not a good idea, but if you can be careful with what to say, you can say a lot about your company and a related hashtag!
When you are tuned with hashtags, there is a big chance that there will be a hashtag exactly about your business and when that happens, you know what to do.
Teaser Posts for Building Anticipation
Okay, so this is a big one. Especially when you have a new product ready for launch. There are many ways big companies do big reveals. Like Samsung launching their Note 20 online, this pandemic has become all about teaser posts and digital-first looks.
This option is especially a handy one when you don’t have hundreds or thousands to either go on air or on billboards. A few sponsored posts teasing about your next product and boom your sales could skyrocket on its launch.
Where I run my own construction business that i've grown to $4 million a year using digital marketing, I've got a special liking to help other businesses grow as well using the same SEO tactics and marketing strategies.
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