Facebook Pixel is a code that you place on your site, and it is as strategic as it sounds. I’m sure you are aware of the term “a good conversion rate” and also “optimization.” Combine the two together and voila you can measure and target leads.

Facebook pixel is a big deal because it allows you to build an audience for your advertising campaign. The copied code can track buyers that shop products after seeing a Facebook ad. Now that is pretty dope considering that you can track all your frequent buyers.

Back before the era of digital marketing, shopkeepers used to keep tabs on their daily customers. Goodwill between a business and a regular buyer was established through daily meetups. As the saying goes, the power of building a good rapport with a loyal customer can make a brand out of a vendor. 

And this is exactly what Facebook pixel offers. You can get rich insights on your pixel dashboard and learn more about your site traffic. Facebook pixel is your chance to get to know them personally and offer recurrent shoppers with extended offers.

Not just that, but you can also find out if your usual buyers are decreasing and thus you have the opportunity to advertise a Facebook post to a select group. This will help you in retaining old customers.

Besides the Facebook pixel has this really cool feature of cross-comparing and weighing laptop shoppers vs mobile shoppers. The segmentations drawn between the two can help you target your mobile audience.

Even if you are running a single product site, the Facebook pixel is still a handy tool. To get a gist of the pixel tool, here are 15 actions that it can track and measure:

1. Clicking Checkout – when someone initiates the checkout procedure 
2. Completing Registration – when someone completes a registration form 
3. Adding to Wishlist – when someone saves a product to their list 
4. Adding to Cart – when someone adds a product in their cart 
5. Purchasing a Product – when a user completes a purchase on your website 
6. Browsing your Site – when someone is spending time in between site pages 
7. Using the Searchbar – when someone is looking for something specific 
8. Contacting – when someone calls your business 
9. Finding Location – when someone tries to find your physical location 
10. Starting Trial – when someone signs up for a free trial 
11. Scheduling – when someone is booking an appointment 
12. Submitting Application – when someone submits a completed form 
13. Subscribing – when someone subscribes to your content 

How does Facebook Pixel work? 

After placing the code, the site cookies get triggered anytime a customer buys your product. Facebook Pixel will store all data of past and current transactions to make notes of your conversions. This data can help you remarket your product or an extension of your product to buyers for maximal conversion. 

How to set up Facebook pixel? 

Setting up facebook pixel requires placing your pixel code on all site pages. After you are done with that, you can customise the standard events as per your marketing strategy. In setting up Facebook pixel, most people will need the help of an experienced developer. If that’s the case, simply contact our team to add the code for you.