Pixel cookies can track all your conversion crumbs.

Facebook Pixel Logo

Facebook Pixel is a code that you place on your site, and it is as strategic as it sounds. I’m sure you are aware of the term “a good conversion rate” and also “optimization.” Combine the two together and voila you can measure and target leads.

Facebook pixel is a big deal because it allows you to build an audience for your advertising campaign. The copied code can track buyers that shop products after seeing a Facebook ad. Now that is pretty dope considering that you can track all your frequent buyers.

Back before the era of digital marketing, shopkeepers used to keep tabs on their daily customers. Goodwill between a business and a regular buyer was established through daily meetups. As the saying goes, the power of building a good rapport with a loyal customer can make a brand out of a vendor. 

And this is exactly what Facebook pixel offers. You can get rich insights on your pixel dashboard and learn more about your site traffic. Facebook pixel is your chance to get to know them personally and offer recurrent shoppers with extended offers.

Not just that, but you can also find out if your usual buyers are decreasing and thus you have the opportunity to advertise a Facebook post to a select group. This will help you in retaining old customers.

Besides the Facebook pixel has this really cool feature of cross-comparing and weighing laptop shoppers vs mobile shoppers. The segmentations drawn between the two can help you target your mobile audience.

Facebook Pixel

Tracking & Measuring

Even if you are running a single product site, the Facebook pixel is still a handy tool. To get a gist of the pixel tool, here are 15 actions that it can track and measure:

  1. Clicking Checkoutwhen someone initiates the checkout procedure 
  2. Completing Registrationwhen someone completes a registration form 
  3. Adding to Wishlistwhen someone saves a product to their list 
  4. Adding to Cartwhen someone adds a product in their cart 
  5. Purchasing a Productwhen a user completes a purchase on your website 
  6. Browsing your Sitewhen someone is spending time in between site pages 
  7. Using the Searchbarwhen someone is looking for something specific 
  8. Contactingwhen someone calls your business 
  9. Finding Locationwhen someone tries to find your physical location 
  10. Starting Trialwhen someone signs up for a free trial 
  11. Schedulingwhen someone is booking an appointment 
  12. Submitting Applicationwhen someone submits a completed form 
  13. Subscribingwhen someone subscribes to your content 

How does Facebook Pixel work? 

After placing the code, the site cookies get triggered anytime a customer buys your product. Facebook Pixel will store all data of past and current transactions to make notes of your conversions. This data can help you remarket your product or an extension of your product to buyers for maximal conversion. 

How to set up Facebook pixels? 

Setting up Facebook pixels requires placing your pixel code on all site pages. After you are done with that, you can customize the standard events as per your marketing strategy. In setting up Facebook pixels, most people will need the help of an experienced developer. If that’s the case, simply contact our team to add the code for you.